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Franck de Las Mercedes’ project for peace.
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LATIN FORUM {arts}
MESSAGE IN A BOX
Nicaraguan artist Franck de Las Mercedes pushes
for peace, one piece at a time.
By Dave Gil de Rubio
The famous late French Dadaist/Surrealist Marcel Duchamp
once said he was interested in ideas, not merely in visual products.
Given that, if he had ever come across The Priority Box Project,
he would undoubtedly have approved of what artist Franck de Las
Mercedes is attempting to do—use abstract expression to spread
the concepts of peace, love and success around the world via brightly
colored boxes adorned with those ideas.
Begun in 2006, this unique public art project has resulted in more
than 8,000 boxes being mailed to people in 50 countries. The inspiration
for the project came from a postal worker’s comment during
one of de Las Mercedes daily trips to mail out his work during a
period when he was painting portraits of celebrities and selling
them on eBay as a way to pay the bills.
“I would clean my brushes on the boxes that I was using to
ship out these paintings of pop stars and musicians,” he recalls.
“One day, after having gone to the post office so many times
to mail out these boxes, one of the ladies at the counter asked
if it ever occurred to me that the boxes were works of art, as well.
“When she said that to me, I was really taken with how art
had interrupted her day-to-day routine in a way that it made her
appreciate art as a whole. I knew I was onto something at that point.
I felt that what she said wasn’t an accident, and that it
shouldn’t be a comment that I should allow to just go by like
any other everyday comment that might have been made on my way to
the post office.”
He came home and started experimenting with boxes of different sizes.
But that wasn’t all. “I had to figure out what they
should symbolically contain, since people always look to see what’s
inside a package and usually ignore the box it comes in. This was
in 2006, at a time when the war was in full swing, so it was an
easy decision—peace. It really started out as an initiative
for peace.”
From the purchase of materials to postage, de Las Mercedes covers
the cost of each hand-painted Priority Box. All anyone who wishes
to participate in the project has to do is go to the 37-year-old
artist’s website, request a box via e-mail and include an
address for shipping. De Las Mercedes only asks is that recipients,
once they receive the box, to send back pictures for posting on
his website, www.fdlmstudio.com
As part of the mission, all the boxes are gratis, in order to reinforce
the concept that things like peace and hope are not only a priority,
but also priceless. His website challenges people to consider, “What
would you do if you suddenly received a box via mail, labeled ‘FRAGILE:
Contains Peace?’ How would you use it? Would you give it to
someone else? Would you sell it? Would you just throw it away?”
The launch pad for the project was in Weehauken, New Jersey, where
de Las Mercedes lives with his wife in a former embroidery-factory-turned-fire-department-meeting-hall
that was then transformed into loft space. The living area/work
space has all the accoutrements you’d expect in the home of
an artist—sketch books strewn about, paint containers and
brushes, shelves bulging with books, and works on display. In de
Las Mercedes case, it’s a wall of Andy Warhol-inspired portraits
of a wide variety of characters, from Marilyn Monroe to Frida Kahlo
and Johnny Cash to Nicaraguan poet Ruben Dario. Most impressive
is the 7- by 6-foot canvas Aperreamiento, an abstract painting that
captures one barbaric method the Spanish used to subdue the native
population in the New World in the 1500s and 1600 by using vicious
attack dogs. Upon closer inspection, an image of a person being
torn apart by canines emerges from beneath the swirling paint strokes
that cover the canvas.
It’s a violent image that reflects de Las Mercedes’
philosophy of painting feeling. That’s something he first
experienced upon seeing a Jackson Pollock painting years after he
fled war-torn Nicaragua when he was 12. “Up until I went to
the Metropolitan Museum of Art and saw Jackson Pollock’s painting
Autumn Rhythm 10 years ago, I didn’t have a way of expressing
myself,” he recalls. “I remember a lot of traumatic
things like the sounds of bombs and the fear of seeing peers taken
off the streets while they were playing that still affects me to
this day. With painting, I was able to take something so dark and
hateful and have something so colorful emerge that is regarded as
beautiful and inspiring.”
If you ask how or when The Priority Box Project will end, de Las
Mercedes admits he’s not sure. “I’m having fun
doing it and seeing e-mails from people and the reactions [my art]
is causing, especially when it inspires people to make a difference.
In a world where violence is so common, I think the greatest act
of defiance or rebellion is to embrace peace, love, understanding
and tolerance.
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