DEar readers:

With the country’s economy sinking more towards what many already call a recession, it was a relief to hear encouraging words from two of the most prominent Hispanic business leaders. Financier Hilda Ochoa-Brillembourg (p. 30), whose company oversees assets worth over $52 billion, and developer Jorge Perez (p. 26), whose real estate business has been especially affected by the economic downturn, remain cool and confident in facing the future. In response to changes in the economy, Ochoa-Brillembourg, who survived Black Monday in ‘87, is adjusting her company’s financial strategies. Perez, who affirms that tough times can bring out excellent opportunities in real estate, has been exploring alternative markets in Mexico and South America. In addition, Perez talks to us about his new book, Powerhouse Principles. Scheduled for release this month, the book explores in generous detail the strategies that helped Perez and his company become the No. 1 private real estate developer in the country.
Marketing is a big reason behind the growing consumption of tequila and Mexican beer in the U.S., so Marissa Rodriguez examines the strategy of a Mexican beer in capturing new customers (p. 44). Our Success & Motivation story (p. 38) looks at the growing Escobedo Masonry Company, while Ruben Navarrette discusses the effects the current political debate could have on NAFTA (p.42). We also asked highly acclaimed businessman Tony Jimenez (p. 48), whose experience with government contracting goes back 25 years, to share the fundamentals of federal contract procurement.
Hispanic entrepreneurs are finding ways to creatively navigate the current economic storm. I hope the strategies and solutions adopted by the seasoned businesspeople we talked to for this edition offer a roadmap for Hispanic entrepreneurs facing the current challenges. Enjoy the issue.

Best regards,

Carlos A. Alfaro
EDITOR
calfaro@hisp.com