GOING PLACES

Jewel of the Great Lakes
MILWAUKEE IS A WELCOMING CITY FOR TOURISTS, BUSINESS TRAVELERS AND MEETING PLANNERS

Wisconsin saw a more than 100 percent increase in its Hispanic population between the 1990 and 2000 census. With that kind of growth, Milwaukee is positioned to become a popular destination for both business and entertainment, especially among Latinos.
“People and businesses are drawn to Milwaukee because it is a welcoming environment with a welcoming community and a very Hispanic-friendly city,” says Maria Monreal-Cameron, who founded the Wisconsin Hispanic Chamber of Commerce 25 years ago and serves as its president and CEO.
Steeped in tradition and history and buzzing with growth, Milwaukee’s convenient location, progressive attitude, and high standard for hospitality make it a hidden jewel of the heartland.

WHERE TO
ORGANIZE EVENTS:
Midwest Airlines Center
The $170million, state-of-the-art Midwest Express Center boasts 667,475 square feet of convention space that includes 189,000 square feet of contiguous exhibit space and a 37,500 square-foot grand ballroom capable of accommodating 3,150 diners at one time. The building is a technological marvel with cutting-edge communication resources that include an extra fast DS-3 Internet connection and T-3 data transfer capabilities that allow for sending presentations via computer to meetings inside the center or around the world. The three-story tall facility occupies four blocks in downtown Milwaukee with skywalks that connect it to downtown hotels and shopping.
400 W. Wisconsin Avenue
Phone: 414-908-6000
www.midwestairlinescenter.com
Milwaukee Theatre
The sister facility of the Midwest Airlines Center is the Milwaukee Theatre, a $42 million renovation of the historic Milwaukee Auditorium. Featuring traditional elegance and historical detail, the spectator-friendly 4,000-seat theater has two sloped tiers of seats. Built-in flexibility can reduce the space to a more intimate theater setting with a full house of 2,500 seats. It is ideal for receptions, dinners and assembly breaks.
500 W. Kilbourn Ave. (immediately north of Convention Center)
414-908-6072
www.milwaukeetheatre.com

U. S. Cellular Arena
This Milwaukee mainstay received a $10.5 million makeover in 1998. An all-around superior environment for both patron and show needs, the building is equipped to support high-volume power requirements, satellite links, and telephone and data transmission lines.
400 West Kilbourn Ave.(adjacent to the Milwaukee Theatre)
414-908-6072
www.uscellulararena.com

What to Do:
Milwaukee has been getting a lot of national and international media coverage due to its vibrant arts scene, diverse cultural events, unique visitor attractions and more than $2.5 billion in new tourism investment in the last 10 years.
The city offers a wide range of historical and architectural landmarks, including, among others, the magnificent Captain Frederick Pabst Mansion, home of one of the city’s influential beer barons; the St. Joan of Arc Chapel, originally built during the 15th century in Lyon, France, and the Charles Allis Art Museum, a stunning English Tudor mansion and former home of the first president of Allis-Chalmers Company. The Milwaukee Art Museum’s $110 million expansion, designed by world-renowned architect Santiago Calatrava, is a signature masterpiece on Milwaukee’s lakefront.

Museums
• The Milwaukee Art Museum’s $110 million expansion, designed by world-renowned architect Santiago Calatrava, is a signature masterpiece on Milwaukee’s lakefront. The museum’s breathtaking brise soleil soars against the backdrop of Lake Michigan. Explore an exhibit in the stunning Quadracci Pavilion, designed by world-renowned architect Santiago Calatrava.
• Stroll down memory lane at the Milwaukee Public Museum’s historic exhibit, the Streets of Old Milwaukee.
• The Eisner American Museum of Advertising & Design chronicles the history of advertising and features interactive exhibits.
• The Haggerty Museum of Art is located on Milwaukee’s Marquette University campus. Its permanent collection of art includes works by renowned artists such as Salvador Dali, Francois Guillaume Menageot and Jan Saenredam.
• The Milwaukee Public Museum’s eye-popping new $2.6 million facility is the Daniel M. Soref Planetarium.
Performance Venues
• The Marcus Center for the Performing Arts hosts celebrated performing organizations such as the Milwaukee Symphony Orchestra, Florentine Opera Company and the Milwaukee Ballet.
• The Pabst Theater is a restored Milwaukee landmark. Patrons enjoy world-class theater, dance and music in the style of the city’s founding “beer barons.”
• The Milwaukee Repertory Theater, nationally known as one of the best regional theaters in the U.S., hosts comedies, classics, contemporary drama and cabaret.
• Skylight Opera Theatre at the Broadway Theatre Center is nationally acclaimed for its vivid productions and adventurous repertoire. The Skylight offers Broadway musicals, opera, operetta and musical revues.

Where to Stay:
Ambassador Hotel – Milwaukee
This restored, 1928 Art Deco hotel is located four blocks from Marquette University on the west side of downtown Milwaukee.
2308 W Wisconsin Ave, Milwaukee
www.ambassadormilwaukee.com

The Pfister Hotel
The premier downtown Milwaukee hotel, The Pfister is a Victorian masterpiece with elegant accommodations and a location in the midst of Milwaukee’s vibrant East side district.
424 East Wisconsin Avenue, Milwaukee
www.thepfisterhotel.com

InterContinental Milwaukee
139 East Kilbourn Ave., Milwaukee
www.intercontinentalmilwaukee.com

For more information, contact the Hispanic Chamber of Commerce of Wisconsin, 816 W. National Avenue, Milwaukee, WI 53204. Phone: 414-643-6963. Or visit www.hccw.org. or the Visit Milwaukee office at 800-231-0903, www.visitmilwaukee.org